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Walmart leaders also hope to capitalize on the company’s position as the nation’s largest grocery retailer by volume, recently introducing a separate, snazzy subscription feature in which delivery drivers will put your online-ordered groceries directly into your refrigerator. Walmart officials have argued that the company has some leverage points for taking on Amazon.ĬNBC reported in June that executives believe the company’s vast web of Walmart stores-about 90% of Americans live within 10 miles of one-will become vital hubs for e-commerce activity, with delivery drivers and drones taking off from them. By contrast, Walmart+ offered same-day delivery on 160,000 items as of 2020 (company officials haven’t updated that number), and it currently provides a 10 cents per gallon discount at some gas stations and a free six-month subscription to Spotify. (Walmart+ subscription estimates vary wildly, though they’re generally in the low tens of millions.)Īmazon Prime also provides a better value at the moment than Walmart+, despite a higher price point ($139 per year versus $98 per year in the U.S.).Īmazon Prime offers same-day delivery on 3 million items, features a better third-party seller marketplace, and includes streaming video, streaming audio, and gaming features. While company officials don’t disclose Walmart+ subscription figures, industry analysts believe the brick-and-mortar behemoth has a small fraction of Amazon’s 200 million–plus subscribers globally.
Two years into Walmart’s late arrival to the e-commerce subscription game, the company remains far behind its prime competitor.